The Placencia Breeze Media Kit: Placencia, Belize, Central America

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PUBLISHER

EDITOR-IN-CHIEF

AD SPECS

EDITORIAL CALENDAR

Your Online Guide to Advertising in The Placencia Breeze -

Belize most powerful voice of the laid back 'Barefoot Perfect' Beaches of Placencia, Belize, Central America.

PUBLISHER

Published every month by

The Placencia Chapter of the Belize Tourism Industry Association
Placencia Tourism Center, Village Square
Stann Creek District, BELIZE, Central America

Phone: 501-523-4045 Fax: (please call first) 501-523-3294 email: tourism@placencia.com

The Placencia Breeze (www.placenciabreeze.com) welcomes all contributed stories and

features, subject to editorial approval. Please supply in Word format or printed copy by the

20th of the month before publication date.

EDITOR-IN-CHIEF

Elysia Dial

Elysia Dial has been the Editor-in-Chief of The Placencia Breeze since 1998. She is also the

Director of the Placencia Tourism Center.

ASSISTANT EDITOR

Felisia Brown

Felisia Brown is Assistant Editor of The Placencia Breeze, both printed and web versions.

2011 RATES (BZ$)

Rates are effective with the January 2011 issue. Rate Base: 2,500 average monthly printing.

PLEASE NOTE: WE ARE CONSIDERING THE PLACENCIA BREEZE GOING TO A 3-COLUMN FORMAT.
Let us know if you need assistance in reformating your ads.

	1X RATE: NON-MEMBERS	1X RATE: MEMBERS	3X RATE (QUARTERLY): NON-MEMBERS	3X RATE (QUARTERLY): MEMBERS	12X RATE (ANNUAL): NON-MEMBERS	12X RATE (ANNUAL): MEMBERS
CENTERPAGE SPREAD:*	$850.00*	$735.00*	N/A	$2,175.00*	N/A	N/A
FRONT PAGE 1/4 PAGE AD*	N/A	$107.00*	N/A	N/A	N/A	N/A
FRONT PAGE 1/8 PAGE AD*	N/A	$72.00	N/A	N/A	N/A	N/A
BACK PAGE 1/2 PAGE AD*	N/A	$205.00	N/A	N/A	N/A	N/A
BACK PAGE 1/4 PAGE AD*	N/A	$102.50	N/A	N/A	N/A	N/A
BACK PAGE 1/8 PAGE AD*	N/A	$69.00	N/A	N/A	N/A	N/A
FULL PAGE AD	$395.00	$297.00	$1125.75*	$810.00*	$4,278.00*	$2,948.50*
1/2 PAGE AD	$238.00	$178.00	$678.50	$486.00	$2,577.50*	$1,847.00*
1/4 PAGE AD	$119.00	$89.00	$339.00	$243.00	$1,234.00*	$923.50
1/8 PAGE AD	$79.00	$60.00	$225.50	$164.00	$856.00	$622.50
LISTING AD PER LINE			$18.50	$15.75	$70.00	$60.00
CLASSIFIED ADS*	$20.00 +.15 each addl word	$15.00 +.10 each addl word	N/A	N/A	N/A	N/A
LIQUOR LICENSE AD*	$35.00	$30.00	N/A	N/A	N/A	N/A

RATES (BZ$) FOR 3-COLUMN FORMAT (see new sizes below)

Rate Base: 2,500 average monthly printing.

	1X RATE: NON-MEMBERS	1X RATE: MEMBERS	3X RATE (QUARTERLY): NON-MEMBERS	3X RATE (QUARTERLY): MEMBERS	12X RATE (ANNUAL): NON-MEMBERS	12X RATE (ANNUAL): MEMBERS
CENTERPAGE SPREAD:*	$850.00*	$735.00*	N/A	$2,175.00*	N/A	N/A
FRONT PAGE 1/4 PAGE AD*	N/A	$107.00*	N/A	N/A	N/A	N/A
FRONT PAGE 1/8 PAGE AD*	N/A	$72.00	N/A	N/A	N/A	N/A
BACK PAGE 1/2 PAGE AD*	N/A	$205.00	N/A	N/A	N/A	N/A
BACK PAGE 1/4 PAGE AD*	N/A	$102.50	N/A	N/A	N/A	N/A
BACK PAGE 1/8 PAGE AD*	N/A	$69.00	N/A	N/A	N/A	N/A
FULL PAGE AD	$395.00	$297.00	$1125.75*	$810.00*	$4,278.00*	$2,948.50*
1/2 PAGE AD	$238.00	$178.00	$678.50	$486.00	$2,577.50*	$1,847.00*
1/4 PAGE AD	$119.00	$89.00	$339.00	$243.00	$1,234.00*	$923.50
1/8 PAGE AD	$79.00	$60.00	$225.50	$164.00	$856.00	$622.50
LISTING AD PER LINE			$18.50	$15.75	$70.00	$60.00
CLASSIFIED ADS*	$20.00 +.15 each addl word	$15.00 +.10 each addl word	N/A	N/A	N/A	N/A
LIQUOR LICENSE AD*	$35.00	$30.00	N/A	N/A	N/A	N/A

* Ads must be paid on order. No billing is available.

ADVERTISING MATERIAL SPECIFICATIONS

PRINTING:
Offset
Publication trim size 11" x 14 7/8"
160 lines to a column; 2 columns to a page; 320 lines to a page

REQUIRED MATERIALS:
• Digital files: Please refer to mechanical requirements for details
• Recommended screen for black-and-white photos: 70 lines (dpi)
• Black-and-white maximum total density: 85%
• Ad artwork services are available at $30/hr., minimum 1 hour charge

2-column format. Non-Bleed Sizes, width x depth (Bleed not available):
Full page                    9" wide x 14" deep
1/2 page (horizontal)    9" wide x 7" deep
1/2 page (vertical)       4.5" wide x 14" deep
1/4 page (horizontal)    9" wide x 3.5 deep "
1/4 page (vertical)       4.5" wide x 7" deep

1/8 page (horizontal)    4.5" wide x 3.5" deep
1/8 page (vertical)        2.25" wide x 7" deep
Inside Center Spread   20" wide x 14" deep (Includes Gutter Bleed)
Covers                       1/2, 1/4 & 1/8 page sizes only (see rates chart)

3-column format. Non-Bleed Sizes, Width (one column = 3") x Depth
(Bleed not available):
160 lines to a column; 3 columns to a page; 480 lines to a page

Full page                    9" wide x 14" deep (42 column inches)
1/2 page (horizontal)    9" wide x 7" deep (21 column inches)
1/2 page (vertical)       6" wide x 10.5" deep (21 column inches)
1/4 page (horizontal)    6" wide x 5.25" deep (10.5 column inches)
1/4 page (vertical)       3" wide x 10.5" deep (10.5 column inches)
1/8 page (horizontal)   6" wide x 2.625" deep (5.25 column inches)
1/8 page (vertical)        3" wide x 5.25" deep (5.25 column inches)
Inside Center Spread   20" wide x 14" deep (Includes Gutter Bleed)
Covers                       1/2, 1/4 & 1/8 page sizes only (see rates chart)

OFFSET DIGITAL AD REQUIREMENTS
*Preferred File Format: Current format supported by The Placencia Breeze is JPG for photos.

*DO NOT send photos embedded in Microsoft Word documents.
*We cannot accept any native application files such as Quark, Photoshop, or Illustrator.
*Information should be supplied on a PC-formatted JAZ, Zip, CD-ROM, or sent
via attachment to placencia@btl.net. Materials should include final page (FP) files only,
right reading, 100% size, no rotations. Use only postscript fonts. Truetype fonts are unacceptable.

Avoid use of Multiple Master fonts. Ads created in Microsoft Word, Microsoft Publisher,
PowerPoint, or any other word processing program can NOT be accepted.

All digital ads should include a printout of contents of each file supplied, sent via Fax,

as well as correct copy information for content and positioning.

DELIVERY OF MATERIAL
All advertising files and proofs to:
Elysia Dial: Editor-in-Chief
The Placencia Breeze Advertising Production Department
Placencia Tourism Center, Village Square
Placencia, Stann Creek District,

Belize, Central America

EDITORIAL CALENDAR*

Issue/Feature	Space/Material Closing Date	Publishing Date
January/February: Mistletoe Ball Highlights	20 Dec	4 Jan
February/March: Placencia Peninsula Arts Fest	20 Jan	4 Feb
March/April: February Arts Festival Highlights	25 Feb	6 March
April/May: Whale Shark Days	17 March	4 April
May/June: Lead-up to Lobsterfest/Fishing Tournament	18 April	5 May
June/July: Lobsters Galore!	16 May	4 June
July/August: Placencia Lobsterfest Highlights	16 June	3 July
August/September: Summer Fun	16 July	6 Aug
September/October: Independence Day Features	18 Aug	3 Sept
October/November: September Independence Day, Halloween Fun	22 Sept	3 Oct
November/December: Garifuna and St George's Caye Battle info	17 Oct	4 Nov
December/January: Mistletoe Ball, Christmas Celebrations	21 Nov	4 Dec

* Editorial Calendar Subject to Change